Desktop Lagoon Path
We diagnose why paying subscribers leave — reading cancellation pathways, tenure cohorts, and application analytics so your team knows where to act next.
Our Subscription Churn Diagnostic is the centre of the practice: a multi-week review built for product and growth leads who need ranked findings, not another vanity dashboard.
A structured review of cancellation signals, cohort behaviour, and product moments that push paying subscribers to leave.
Shorter reviews sit beside the flagship when you need a pathway audit, retention health note, or exit-interview synthesis first.
A shorter assessment of early warning signs in renewals, trial conversion, and support tickets tied to cancellations.
A close reading of the steps a subscriber takes to cancel, including copy, friction, and save offers that confuse more than they retain.
Structured synthesis of exit interviews and cancellation notes so patterns across tenure cohorts become visible to the product team.
“They spent a full morning on our cancellation screens before touching any charts. The report named a billing-copy mismatch we had walked past for months.”
Desktop Lagoon Path works remotely across the United Kingdom, with optional kickoff days at our Burnley Road address when a shared whiteboard helps more than another video call.
Application analytics remain the lens; the deliverable is human judgement about subscription churn — written so product, support, and finance can argue from the same evidence.
Tell us about your subscription model, recent cancellation volume, and who owns retention. We reply within two working days with a proposed scope.